Search engine optimization is the process of understanding and working with various content and website factors that can affect your search engine rankings. As a result, you are able to give specific factors special attention and ultimately able to improve your search engine rankings. Broadly speaking, search engine optimization can be classified into two categories. The first is on page SEO as we shall discuss in detail today. The second is off page SEO.
What is on page SEO?
Just like the term itself indicates, on page SEO has to do with what is going on on the website. This includes the website content and structure. The quality of your content also comes into account. If you want to improve your search engine rankings through on page SEO, here are our top picks.
Content quality comes first
In SEO, if it comes down to one thing, it is the quality of your content. The ultimate goal of search engines is to rank websites in a way that the best quality content comes the first and foremost. In order to rank highest, you will need absolutely good quality content. When we say that you need quality content, what we are essentially talking about is content that is original. Rewriting is a common practice in web content creation industry today. You can get help from various online text rewriter platforms to get your desired content for your webpage, blog or website.
However, that is not the way to go if you want to achieve great rankings on search engines. This is because you need to create a certain image in the views of the visitors who are coming to your website. If they read the same thing as they did on the past 3 websites, your content does not stand out. A lot of websites tend to share images and videos on their website. That is completely cool. However, you do need to make sure that you add context to that content. Add text that will further alleviate your content quality.
Optimize your keyword density
One of the ways the search engines can tell if your content is relevant to a particular search term is through calculating the keyword density in your blog post. According to SEO experts, a keyword density between 2 and 3 per cent is ideal. You need to deliberately make use of keywords that you want to rank for search engines. If you want to know about the exact keywords that are already being searched on Google, you can use Google AdWords. This will give you an idea on where to get started. Then you can use these keywords in your blogs. Before publishing your content, make sure to check your keyword density in a keyword density checker. It is an online tool that is available for free for everyone. As you keep going, you will learn how to deliberately put keywords so that they don’t repeat more than 2 to 3 times for every 100 words. A keyword density higher than 3 per cent can mean that the content is spam. If your keyword density is too low, it does not communicate to Google that it is relevant to the searched term.
Page titles and meta descriptions
Of course, you have a keyword density to maintain in your blog post. But the same keywords should be used in your page titles and meta descriptions. You need to learn how you can optimize both these things to improve your search engine rankings. How you formulate your page titles and meta descriptions play a pivotal role in the number of people who click on your website once they spot your page on search engine results page. If you mention your keywords in both the page titles and meta descriptions, you should be able to find a ranking spot. Now suppose that you are writing a blog post on What Should Be Your Diet During First 3 Months Of Pregnancy. Let us assume that your keyword is pregnancy. You have got that covered in the page title. But if your page title is something like Diet During Pregnancy, it does not make much of an impact. From a content point of view, it fails to bring the audience for multiple reasons. Likewise, make sure you use your keyword in meta descriptions. Meta descriptions are what people read when they want to read your blog. They are like pretexts to your blog. Make sure that your content is of sorts that will compel the reader to press open.
Text content can get a bit boring. Especially if you are reading something on the internet, you expect to see some creativity in the work. The same applies to the web content creation industry. If you try and add images after each paragraph in your blog, it will alleviate your overall blog. It would seem more interesting and engaging for the audience. One thing to note is that it is best to create your own images. Even if it means hiring someone full time, you should do that if it is in your budget. On the other hand, if you are taking images from online, don’t forget to add proper credits in the images. Add a link to the image owner’s website so they end up receiving a backlink as well. That is some good practice right here. Look at the size of the images that you are using. You want them to fit perfectly with your blog.
Above mentioned are only a few ways to improve your on-page SEO. There are many other ways you can do that.
Briefly, off page SEO deals with the offline marketing of the website. This means that the contents and design of the website don’t play a direct part. But the quality of your content ultimately determines how much offline marketing you can do for your blog. You can focus on link building to improve search engine rankings through offline marketing. Social media marketing is the next big thing. You are working to create a presence on social media platforms that will lead to traffic acquisition and more