Moving forward, businesses are going to have a difficult time without the use of sales funnels.
After all, they aren’t as complex as many people make them out to be. Plus, customers are now familiar with the process of going through sales funnels (so it’s quickly becoming the norm).
So if you haven’t started using a sales funnel for your online business? Make sure that you read this quick article.
Sales Funnel Introduction
A sales funnel is a simple way of getting your traffic from visiting, to purchasing, in as few steps as possible.
So now that you know what a sales funnel is all about, here are a few reasons why your online business needs sales funnels.
Increase In Sales
There’s a lot of things that people don’t realize when it comes to sales funnels. One thing is that your traffic will be free from distractions. But not only that, it will allow them to focus on only the one goal that you have when it comes to each landing page within your funnel.
Here is an example.
Imagine that you landed on a website and that you were interested in testing out or purchasing sales management software. On the top of the page, you have multiple tabs where if you hover your mouse over them, more links drop-down.
Or maybe you accidentally hover your mouse to the top of the page and an exit-pop comes up. This, of course, distracts you from what you had originally set out to do.
Don’t forget about the banner ads on the right side of the screen, as well as the banner ads that seemed to be included with every page scroll of a particular blog post.
That’s a lot of distractions.
Compare that to a sales letter of sales funnels, where it’s much different. It has hard-hitting sales copy that speaks to you, your needs, your wants, and your desires. It also includes a call to action that shows you how to get started right away.
One part of the sales funnel, one goal, and no other distractions. It sounds like the perfect equation for a successful business to me.
That’s what the difference can be when it comes to trying to sell on a website versus selling with a sales funnel. You can expect a nice increase in sales as long as your sales copy is well written.
Increase In Revenue
I imagine that it’s not very difficult to wrap your head around the fact that you can increase your sales with an effective sales funnel.
However, it gets better as sales funnel can also allow you to significantly increase your overall revenue.
This is due to the fact that many sales funnel builders come along with special features. Two of those features include order bumps and even upsell pages.
First and foremost, an order bump is an extra offer that you put on your checkout page. All your customers have to do is simply check off a box in order to add it to their order.
For many online business owners, you can be looking at an extra 25% of people who take you up on this offer (as an average). That’s quite an easy way to increase your revenue when it comes to digital marketing.
So what happens after they order from you, while also getting the order bump offer? They get taken to an upsell page, and this is yet another spot where you can increase your revenue.
Very similar to fast-food restaurants, this is like asking “Would you like fries with that?” So as long as the offer is relevant enough, this is yet another substantial way of increasing your revenue. Keep in mind, it was by only adding a box and an extra upsell page.
That’s the power of a sales funnel.
You’re Currently Leaving Money On The Table
The common objection when it comes to sales funnels is “…but I can’t afford it!” The response to that is that you can’t afford to not use it! Think about it.
First, you can run an entire online business with sales funnel software. So because of that? You won’t be needing many other tools along with it. That also means that you can cancel other tools that you won’t be needing anymore. So sometimes it can actually help you start saving money immediately.
Also, think of the two previous points that we talked about in this post. How much is the average customer worth to you? Sometimes, just making one extra sale can help pay for the tools that you need. This is even truer if you sell anything that is considered mid or high ticket.
But by not utilizing a sales funnel, you are missing out on many more leads and sales. Plus, sales funnels aren’t very expensive when you consider everything that they do. It will depend on the sales funnel builder, but it’s much cheaper than trying to glue multiple tools together. For more information about sales funnel costs, here is a suggested article to get you started.
So that’s only three reasons why your online business needs a sales funnel. There’s plenty more, but I imagine that the sound of more sales and revenue should do more than enough to convince you.
Embrace the power of sales funnels, as they can work wonders for you.